
T
he American Lamb Board, seeking to shore up demand which, according
to their market reports, has fallen off significantly over the last two
years, has enlisted a top-flight PR firm (Fleishman-Hillard) to spread
the word. Apparently getting bloggers to write about lamb is part of
their strategy so they Fedexed me a nice gift box containing a boned
leg of lamb on ice, bags of dried herbs, some skewers and a leaflet
with recipes.
Since I never heard of the American Lamb Board I asked my friend Farmgirl Susan, a bonafide sheep farmer and the creator of the wildly popular blog Farmgirl Fare, if she could tell me something about the organization. She said:
""I'm embarrassed to admit that I don't know anything about them. We're not currently members of the Sheep Society or whatever those groups are called. Usually they're aimed at larger producers and/or people who don't know the words 'organic' or 'natural.'
"That said, I am certainly in favor of anything that helps to not only get more people eating lamb, but lets them know that their lamb doesn't have to come all the way from Australia or New Zealand (or Iceland, which is the place Whole Foods is touting their lamb is from now).
"But of course, naturally raised, grass-fed lamb that is hopefully locally produced is not as easy to come by--and it's going to cost more than the stuff at your average supermarket whether it's American or not. Unless it's marked otherwise, supermarket lamb will most likely come from animals fattened up quickly on grain in feedlots."
I get such offers of marketing swag every now and then and accept
them with the warning that I may or may not write about the product,
and that if I do write about it my comments may be positive or
negative. Usually I don't write about the stuff that shows up
(cookbooks, spice mixes, useless cheap kitchen gadgets, etc.) but I
like lamb and so decided to cook it and blog about it.
My friend Julia's son Luke recently graduated from college and as luck would have it the lamb gift arrived a few days before the planned lawn party bash to celebrate Luke's achievement. Since I'm living in an apartment (while we renovate an old Victorian in Portland) with no outside space and therefore no grill I asked Julia if I could contribute kebabs for grilling at the party. (Julia and Joe use a gas grill, which is not my style, but beggars can't be choosers!)
Since it was a party I spent a little time on design of the kebabs and ended up with an appropriately festive look: red pearl onions at each end of the skewers, wrapped in pepper slices (green at one end, red the other), flanking two chunks of marinated lamb separated by a slice of mango apricot. Since the vegetables need a longer time to cook than the meat they were blanched before being marinated.
The kebabs were served with triangles of pita bread and most guests washed them down with beer or wine. The result was generally acclaimed by the 30+ guests at the party. For my taste the marinade obscured the flavor of the lamb (I like a chop, simply grilled with rosemary and garlic), but since the dish was such a crowd-pleaser I can certainly recommend it.
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Tana, of I Heart Farms -- a passionate advocate for food quality and small producers -- also wondered about the American Lamb Board. See what she dug up (and what she thinks about it) by clicking HERE.
(Photo by Tana Butler)
By the way, if you want to see what some of your other favorite food bloggers have been doing with the American Lamb Board goodie bag, click the links below:
Amuse Bouche
Livin' La Vida Low-Carb
White Trash Barbeque
Get Your Grill On
Christine Cooks
Kalyn's Kitchen
Simply Recipes